“Welcome to the candy-colored world of Rebekah Lowin, who is reviving the art of elegant entertaining for the Instagram age—the millennial Jewish Martha Stewart, with more whimsy.”
— THE JEWISH DAILY FORWARD
meet Rebekah
Hi! I’m Rebekah—editor by day, blogger by night, mom by always. And this, as you may have gathered, is my blog! Here, I share whimsical Jewish holiday ideas, original DIY projects, sophisticated table decorations, and traditional-with-a-twist recipes. I started posting on this site (and my corresponding Instagram) in 2019, and though it’s fair to say that the main focus remains “crafty things,” it’s since evolved into a wider reflection of all of the beautiful parts of life that I think are worth sharing and celebrating: snapshots of walks in Central Park, just-right playlists, musings on life, and every other moment of meaning or personal discovery that just makes my heart sing. (Fair warning: Most everything makes my heart sing.) (And sometimes *I* sing.)
My work has been featured by Food Network Magazine, Martha Stewart, PBS NewsHour, TikTok’s #HolidaysOurWay Campaign, Crate & Barrel, Pottery Barn, Woman’s Day Magazine, and more. In 2022, The Jewish Week named me to their “36 to Watch” list, which honors innovators who represent the future of Jewish life. I’ve hosted original video series for HGTV.com, The TODAY Show, and Shape Magazine, written articles for Food & Wine and Style by Emily Henderson, and have appeared as a lifestyle expert on television programs across the United States. A classically trained singer, I’ve also performed all around New York City; here’s one of my favorite performances.
I happily reside in Manhattan with my husband and son.
about the blog
Carving out a place to share Jewish-focused recipes, craft projects, and holiday ideas was the reason I originally started this blog, and those things remain its centerpiece. I’m a lifestyle editor by day—I got my start over a decade ago in the colorful headquarters of Martha Stewart Living—and I’ve been baking, painting, crafting, and creating since as far back as I can remember. But I spent much of my career scratching my head over the scarcity of Jewish holiday content in the pages of the very magazines at which I worked. It’s an absence that I tried, reluctantly, to chalk up to the relatively small Jewish readership. Often, though, it was hard not to feel like that void represented a more deliberate exclusion. After all, it’s not as if Judaism is wanting for thousand-year-old holidays to reimagine (in fact, there’s even a fascinating Talmudic concept all about the spiritual significance of beauty in our traditions). Tangible, decorative symbols have long accompanied the building of a Jewish home: calligraphed ketubot, whimsical tzedakah boxes, kiddush cups and more. Why shouldn’t those things get the glossy magazine treatment?
This question feels more pressing and less rhetorical than ever in 2024. What I see on the news scares and saddens me—the alarming increase in antisemitism, the violence and terror, but also the overwhelming apathy that accompanies it all.
As the granddaughter of Holocaust survivors, I feel the urgency of this new moment on an intensely personal level. It’s why, in early 2019, I got out a notebook and began mapping out this very blog. I wanted to create a place where I could combine my desire to speak openly, proudly, and publicly about my heritage with my love for all things creative and beautiful.
In his Nobel Prize acceptance speech, Holocaust survivor Elie Wiesel famously said: “I swore never to be silent whenever and wherever human beings endure suffering and humiliation. We must always take sides.” It’s a beautiful, profound idea—the logic of which, I think, shouldn’t be relegated to life’s darker moments. As a people, we have a responsibility to break our silence about all aspects of our faith, including (and especially) the light-filled moments in between the darker ones—the hopeful celebrations, the set tables, the singing, the laughter.
That’s what I hope to do here on the blog. To take sides with light, with goodness, with joy, with color, with creativity. To share the beauty of our culture, to revel in the very best of it, to lay bare its exquisite colors and tastes and textures…particularly as they relate to our holidays and homes. And, in turn, to encourage Jews around the world to speak in a louder, prouder collective voice about their own Jewishness—not just once or twice a year, but every day.
I hope that what you find here leaves you encouraged, inspired, and creatively refreshed. And I hope you remember to pay it forward by sharing those good feelings with someone else. Because—I promise!—that’s the best feeling of all.
xo Rebekah
these are a few of my favorite things
Favorite movie
This perfect trio: Sleepless in Seattle, When Harry Met Sally, and You’ve Got Mail.
Bagel Order
Toasted bialy with butter! Gotta toast it, though.
Favorite Place
Yellowstone and New England.
FAVORITE JEWISH FOOD
A pint of new pickles from The Pickle Guys on the Lower East Side.
guilty pleasure
Justin’s dark chocolate peanut butter cups.
Favorite hOLIDAY
Passover!
Favorite song TO BAKE TO
Broadway soundtracks.
Currently WATCHING
Ted Lasso. The Morning Show. Shrinking!
FAVORITE DESSERT
Fudgy brownies.
FEATURED BY
latest press
New York Jewish Week’s 36 to Watch 2022 | The Jewish Week
Jewish Americans on How the War Is Affecting Their Hanukkah Celebrations | PBS NewsHour
Rebekah Lowin Wants to Elevate Your Jewish Holiday Celebrations | Jewish Unpacked
How to Transition from Thanksgiving to Hanukkah Entertaining | MarthaStewart.com
Beautiful, Modern Hanukkah Decorating Ideas | Style by Emily Henderson
Jewish Lifestyle Luminaries Advise: How to Set Up Your Space for Rosh Hashanah | The Forward
New York’s Top Jewish Social Media Stars | The Jewish Week
Molly Yeh and 5 Other Jewish Influencers Share Tips on Hosting Rosh Hashanah | The Forward
Jewish Food Bloggers to Follow on Instagram This Fall | Jewish Boston
Why Passover Is Such a Beloved Holiday | Style by Emily Henderson
Passover Seder Plates Guaranteed to Become Your Next Family Heirlooms | MarthaStewart.com
Design Experts Share Tips for Making Holiday Tablescapes Extra Special | The Spruce
How Holiday Décor Can Benefit Your Mental Health | Good Morning America
Super Stylish Must-Have Menorahs for Hanukkah | Apartment Therapy